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The Best Programming Languages for Digital Marketers

ConversionXL

For a newcomer, there are four programming languages worth learning: SQL*. Technically, SQL is a “declarative language,” not a programming language, but it has the “ functionality of a mature programming language.”. Python, SQL, JavaScript, and Bash were created by different computer scientists in different circumstances.

SQL 134
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Behavior-Based Attribution Using Google BigQuery ML

ConversionXL

Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Predictions are highly accurate (up to 95% ROC-AUC).

SQL 91
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How to Nail Your First 90 Days as a CX Director

ConversionXL

Follow this 90-day plan to get the right things in place and start delivering results. Your backstory might be that you’ve recently taken up yoga and you need to buy some yoga pants to wear to a class. Start by researching your options on Google and follow the paths presented to you. Have you bitten off more than you can chew?

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How Machine Learning Can Finally Solve “(direct)/(none)”

ConversionXL

When users started a journey on a mobile device but eventually purchased on a desktop, the mobile visit was undervalued and the desktop visit overvalued. The result is a lot of direct traffic without any insight into what’s driving it up. But plenty of research shows that most customer journeys start on mobile. Private browsing.

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Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

It’s why Canva can call itself a multibillion-dollar platform and how ConvertKit pulled itself up to compete with goliaths like MailChimp and Campaign Monitor. Analytical capability: Possessing Excel or SQL skills to extract data and gather insights on experiments to make better decisions. Reduce complexity in the sign-up process.

Growth 113
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What Does the Future Hold for Conversion Optimization?

ConversionXL

Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up. More and more, people are using experimentation as a way to optimise not just sales – but also pricing, functionality, and product. Similarly, conversion optimization moves quickly.

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Raw Data & Google Analytics: A Game Changer

ConversionXL

After a few hours playing around with SQL , I was already able to deliver insights I never could have with aggregated Google Analytics reports. Do more and more people use Feature X? Set up your own attribution calculations to measure the return on ad spend across all ad platforms. Where do my users come from?

Gaming 85