Behavior-Based Attribution Using Google BigQuery ML
ConversionXL
JANUARY 2, 2020
Because with out-of-the-box tools, you’re limited by their functionality, data transformations, models, and heuristics. browser, region, etc.), From start to finish: data collection; extract, transform, and load; Google BigQuery processing; and application—refining campaigns or reporting. Why create a custom attribution tool?
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