Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.
SaaStr
DECEMBER 30, 2021
But we ended up selling to several in Year 1. And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together. And they’ll ask you to pull it up in time.
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