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Can an 8-Person StartUp Sell to a CIO? Yes — If You Understand The Social Contract.

SaaStr

But we ended up selling to several in Year 1. And one of the best ways to stand out in the CIO’s office is to bring in some up-and-coming SaaS vendor that can provide huge ROI that same year, change a little bit of the game, and build a successful collaboration together. And they’ll ask you to pull it up in time.

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Project management for in-house SEO teams: 6 best practices

Search Engine Land

But mixed in with those are projects for decommissioning product X, launching product Y, and migrating sections from one website to another – a real Frankenstein dashboard. This enables you to follow up with others while the discussion is fresh in their minds. Create clear checklists and lists with sub-tasks where these are needed.

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How to structure people operations to scale SEO success

Search Engine Land

The development team is often a department grab from product or IT, and they end up with task overload. Because of this, SEO tasks end up low on their priority list, so things just sit there. The same survey also mentions that technical changes can take up to three months or longer to go live and start impacting traffic.

CTR 128
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Nick Mehta, CEO Gainsight: My Top 10 Failures as a SaaS CEO & What I’ve Learned (Video + Podcast)

SaaStr

The whole thing falls apart if you have a vision as a founder or functional leader and the people underneath you don’t believe the same things. You have to lead the team, live up to the values, hit quotas and targets, and make money. Almost everyone grew up in the company. It’s hard to ramp up new teammates in CSM and PS.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

SaaS accounting and finance has gotten pretty complicated, and the impacts of getting it wrong have gone up substantially. Last year, I met with the founder of a start-up I really, really liked. She has worked with numerous start ups in Bay Area and Europe (Virgin Mobile USA Inc., I’ve contracted accounting help.

Finance 129
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5 tips for successfully adding martech to your stack

Martech

Name the capabilities you truly need, not the product Assuming you have some success with an existing tool and want to add more of their product line, you should start with identifying what capability you need — without naming a product. You usually start paying for the tools at contract signature, not launch.

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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. A month later, YouTube stepped up its tactics to stop its users from installing ad blocked by disabling videos.

Retail 122