ConversionXL

MAY 22, 2014

Once you’ve found some ads convert reasonably well given the whole picture (impressions, CTR, Conversions, profitability), increase the budget & roll them out to more people to see. However, if the ad’s that slipping in CTR is killer at converting, it might not be wise to dump it until it’s under a 1% CTR.

CTR 116

CTR Technique Click Through Rate Follow-up 116

ConversionXL

APRIL 3, 2019

Deep Learning is the idea of neural networking. Convolutional neural networks (CNNs) are used for image and video recognition. Recurrent Neural Networks are good for time-series data. Generative Adversarial Networks (GANs) are good at creating fake data and images from other data and pictures you train it on.

A/B testing 114

A/B testing Objectives and Key Results Referrals Niche 114

ConversionXL

MARCH 3, 2016

Now, there are two things to remember when choosing or creating a custom report: choose representative, useful metrics and everything is better with segmentation. It was deeply frustrating to keep track of social networks (they come and go every day!). Use these questions to guide your Google Analytics exploration and give you purpose.

Customers 91

Customers UX Referrals Non-Profits 91

Search Engine Land

OCTOBER 19, 2023

All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks. The SGE UX is still very much in flux. The 30-45% click-through rate (CTR) for Position 1 will likely drop precipitously.

CTR 144

CTR Follow-up Engineering Presentation 144

Search Engine Land

NOVEMBER 17, 2023

If you’d like to catch up on this story, you can find some other notable replies here: Danny Sullivan wrote an eloquent essay addressing criticisms of him individually and Google as the organization he represents. Danny Goodwin here on Search Engine Land pointed out how cynical the Verge was. Barry Schwartz summed up reactions around the web.

Engineering 125

Engineering Niche Promote Up-sell 125

Hubspot

JUNE 19, 2014

Internet hosting that provides computer-based services to customers over a network. CTR: Clickthrough Rate. CX: Customer Experience (See UX). A numerical label assigned to each device participating in a computer network that uses the Internet Protocol for communication. ASP: Application Service Provider. See SaaS.).

Non-Profits 78

Non-Profits UX Engineering Follow-up 78

Hubspot

MARCH 10, 2016

15) Clickthrough Rate (CTR). Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. Choose KPIs that represent how your marketing and business are performing. LinkedIn is a business-oriented social networking site.

Networking 78

Networking Non-Profits Engineering Follow-up 78