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A Complete Guide to YouTube Analytics

ConversionXL

Done right, YouTube ads are a profitable endeavor. Best practice is to start with organic, understand what techniques work for your content, then boost with paid. . YouTube elevates videos (and channels) that prove meaningful engagement, which is exactly what AVD and CTR do. Why does YouTube elevate AVD and CTR?

CTR 134
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The Definitive Guide to Video Prospecting

ConversionXL

You do this through a series of techniques that range from content marketing (attracting leads) to chatbots and surveys (providing value). What this technique does is it helps you keep track of your “hot leads”, or those people who have already interacted with your brand and are more likely to react positively to your prospecting videos.

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How to Personalize Transactional Emails With Dynamic Content

Hubspot

You're probably already acutely aware of this, and have already started to incorporate personalized elements into your promotional emails. for non-transactional emails. We all know this is true for promotional emails, but few marketers have begun to further optimize their transactional emails with advanced personalization.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky -- you can add LinkedIn to that list, too. And while that can lead to a higher clickthrough rate ( CTR ), his own data shows that Text Ads can often yield a higher conversion rate. Call-to-Action (CTA).

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The Ultimate Guide to PPC

Hubspot

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. Here a non-exhaustive list of some of the top PPC platforms. RevContent focuses specifically on promoting content through PPC. There’s nothing that will diminish PPC profits like a poorly crafted landing page.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

If you're already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, consider yourself lucky — you can add LinkedIn to that list, too. Follower ads promote your LinkedIn Company Page and use LinkedIn profile data to personalize each ad. That's because LinkedIn has a powerful ads platform.

Campaign 101
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B2B Sales Email Guide: How to Nail a Cold Email Campaign

Cience

Email wins over social because it can deliver a personalized message, which helps increase customer engagement and therefore bring you a larger profit. The aim of the latter is to get into a business conversation with a specific prospect, rather than to promote a service to everyone at the same time. 2020 vs. Cold Emails. Segmentation.