13 Essential Digital Marketing Metrics & KPIs to Measure Performance
ConversionXL
NOVEMBER 22, 2022
High referral traffic is an indication of strong affiliate links or media coverage. Or it could be that issues with UX design have ruined the experience. Have you made UX changes that might alienate existing users? Run customer questionnaires to work out your Net Promoter Score (NPS). Context is important.
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