CTR Trust UX X-functional 
ConversionXL
JULY 28, 2020
In other words: Behavior = motivation x ability x prompt. If the user can’t find the “X” button, the choice is presented negatively—a confirm-shaming dark pattern , which is the opposite of a nudge. The more “autonomous functions” you have on-site, the more you get to know your customers.
Hubspot
MARCH 10, 2016
15) Clickthrough Rate (CTR). It’s far too easy for a contact to click “unsubscribe” after gaining their hard earned trust in your communication. A type of online advertising that takes on the form and function of the platform it appears on. 91) User Experience (UX). We couldn’t leave “X” out of the party!
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