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Nudge Marketing: From Theory to Practice

ConversionXL

People trust their peers more than organizations. It also increases the honesty and trust of your brand. Trust symbols. Trust symbols are nudges that enhance brand and website credibility. But you can also leverage different kinds of trust symbols. 41% of users read online reviews before purchasing a product.

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Should You Optimize for Micro-Conversions?

ConversionXL

According to NN/g, “monitoring these will help you define the steps where UX improvements are most needed.”. Micro-conversions help identify where UX improvements are most needed. They also help us determine if UX changes are having the desired impact.”. Tracking Micro-Conversions Allows Greater UX Insight. Image Source.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

We’ve built out custom sales alerts and maintained a best-in-class email open and CTR rate to ensure we are making the most of our database. Fill your sales funnel with high-quality leads using trusted, powerful marketing tools. The platform is overall very user-friendly in terms of its UI and UX.

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YouTube advertising: The ultimate guide

Search Engine Land

You can also include social proof such as testimonials, case studies, or educational content to help build trust and credibility. Creating visually appealing thumbnails that accurately represent the video content can be crucial in CTR.

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7 PPC Mistakes You’re Probably Making (and How to Fix Them)

ConversionXL

Earlier this week, I wrote an article on mobile UX optimization. You don’t want to optimize for CTR or conversion rate. When they looked at CTR, exact led the pack… by a lot (5.53% vs. 2.73%). While IUC is dramatic, it’s mostly due to exact’s high CTR. Phrase trails behind. Image Source.

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Future-proof your SERP presence: 6 areas to focus on

Search Engine Land

You must prioritize establishing credibility and demonstrating the accuracy of your information to maintain trust and authority in your field. Ensure your site is accessible , incorporating UI/UX best practices. Anticipate a significant drop in traffic and click-through rates (CTR) with the introduction of SGE.

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How to ‘un-ruin’ the internet: The ultimate guide for SEOs

Search Engine Land

And I know that when you’re trusted to represent other people’s stories, you must handle them with care and empathy because real people feel really hurt when their words are twisted and misrepresented for somebody else’s gain. Click-through rate (CTR) : The amount of clicks on your ad divided by the amount of impressions.