Search Engine Land

DECEMBER 28, 2023

New Google Analytics custom channel groups on March 15. New item-scoped custom dimensions for GA4 on March 17. GA4 rolls out custom funnel reports on May 3. 33 new ecommerce dimensions and metrics for the GA4 customer report builder on July 24. New GA4 customization features for 360 customers on Oct.

Retail 125

Retail X-functional Launch Non-Profits 125

ConversionXL

MARCH 13, 2019

The fear of making a mistake with an unproven vendor can be a powerful motivator, even if the post-purchase rationalization ignores the impact of that emotion. B2B customers usually go after small market segments. B2B buyers spend an average of $491 per order , compared to $147 for B2C customers. Niche targeting.

B2B 130

B2B B2C Retail X-functional 130

ConversionXL

AUGUST 5, 2021

App automation can remove bottlenecks, save time and money, help you provide a better customer experience, and improve internal collaboration. We’ll also explore examples to apply across the customer journey and tools you can experiment with and invest in today. But it should never replace the human touch.

CRM 143

CRM Contact Consult X-functional 143

SaaStr

AUGUST 15, 2020

362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. Customers’ expectations are higher than ever with more access to information and options. You can see the full video here , and read the podcast transcript below.

Retail 75

Retail Start-ups Drivers/motivators Up-sell 75

ConversionXL

APRIL 12, 2017

Finally, day three covered all things customer success and growth. Measure experience. Take the steps a customer takes to complete a task (e.g. Then we chart the customer’s happiness / frustration at each step. Make a list of things the user is finding frustrating. E.g. “I’m always proud to be a customer.”

Growth 86

Growth X-functional A/B testing Objectives and Key Results 86