Customers Minimum Viable Product Quota 
Martech
FEBRUARY 2, 2023
You can find Part 1 (one-to-one, omnichannel personalization) here and Part 2 (first-party customer view) here. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones.
Partners in Excellence
MAY 23, 2024
Since the target customers, initially, for these tools were individuals and small teams, the methods others had used in consumer product selling were adapted. Materials explaining the capabilities of the products, demos, 30 day free trials were heavily leveraged. Customers didn’t behave properly on the SaaS assembly lines.
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