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In fact, the Harvard Business Review even found that “when MBNA America, a Delaware-based credit card company, cut its 10% defection rate in half, profits rose a whopping 125%.” Referral Business: When customers are publicly praising you and sticking around for a while, everyone in their network will start to notice you as well.
You can do this by cold calling , creating a referral program , or via good old-fashioned networking. Additionally, once customers make a purchase, it’s about continuing the relationship with them to encourage repeat business, referrals, and brand champions. Instead, think about upselling or cross-selling.
You’ll also learn how to deploy effective recruitment strategies, including networking, online platforms, and employee referrals, all of which are used to reach potential candidates. Additionally, you’ll learn how to write better candidate profiles and job descriptions and improve your interviewing skills.
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