article thumbnail

The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

Anita Kutlesa is a senior financial executive with nearly two decades of expertise driving performance through cash management, process improvement and strategic planning in start-up, high growth and restructuring environments. He probably lost several millions in his purchasing price because of it. Anita Kutlesa. Coverity Inc.,

Finance 131
article thumbnail

Is Competition Based Pricing a Winning Strategy?

Salesforce

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52