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Mastering Strategic Planning for B2B SaaS Marketers

Heinz Marketing

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing B2B SaaS marketers face a unique set of challenges when it comes to strategic planning. To succeed in this dynamic environment, marketers must create a strategic plan that is adaptable, focused, and goal-oriented. What is Strategic Planning?

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Maximizing Business Success: 5 Strategic Methods for Collecting Valuable Insights

Heinz Marketing

It serves as a compass to help guide strategic planning and facilitate a competitive edge in an ever-evolving market ecosystem. Feedback from Stakeholders Gathering feedback from a wide array of stakeholders is instrumental in shaping a robust strategic plan. Ultimately, this analysis aids in refining strategic planning.

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What to do when data-based marketing doesn’t increase sales: Best of the MarTechBot

Martech

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market.

Price 98
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Advertising in local markets: A playbook for success

Martech

Local campaign costs are lower, enabling brands to invest strategically within targeted locales. This budget-friendly nature does not diminish the need for strategic planning; instead, it emphasizes allocating resources wisely to maximize returns.

Retail 111
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Exploring Meridian, Google’s new open-source marketing mix model

Search Engine Land

price, product attributes, distribution, promotional actions) and external issues (e.g., This enables companies to make data-driven decisions, optimizing resource allocation across key activities like product pricing and improving brand loyalty through enhanced consumer understanding. economic state or competitive moves).

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How to Use AI to Build a Better Shopping Experience

Salesforce

Generate a holistic customer view With retail AI you can create detailed customer profiles that serve as strategic planning tools. You can also simulate scenarios to see how things like promotions, price, and supply chain disruptions could impact demand.

Retail 92
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Sales Operations – The Ultimate Guide

The 5% Institute

It encompasses a range of activities that support and optimize the sales team’s performance, including strategic planning, process management, data analysis, and technology implementation. Strategic Planning for Sales Operations Effective strategic planning is a crucial aspect of sales operations.