Martech

MARCH 4, 2025

Marketing is no longer a support function but a strategic growth driver, influencing everything from brand to demand. From sales support to strategic business driver Historically, B2B tech marketing played a critical support role, primarily focused on lead generation, sales enablement and event execution.

Drivers/motivators 125

Drivers/motivators Strategize B2B Growth 125

Martech

JUNE 28, 2022

From talking with progressive B2B go-to-market (GTM) leaders, here are strategies to stop mass buyer resignation, advance your career and have a much more significant impact on revenue growth. Now is an opportunistic time to capitalize on market and marketing shifts and commit to buyer-centric GTM strategies and tactics.

B2B 119

B2B GTM Cross-sell Cold Call 119

Sales Hacker

NOVEMBER 15, 2017

Account Based Marketing (ABM) is a strategic framework that engages qualified individual prospects or customer accounts as unique markets in themselves, worthy of focused, hyper-personalized treatment by sales, marketing and other teams. . Key Accounts.

B2B 105

B2B E-commerce Cold Call Sales 105

Sales Hacker

OCTOBER 7, 2021

As a self-motivated go-getter I enjoy problem solving, and thinking outside the proverbial box to generate creative solutions. ” What is one a-ha moment you’ve had in your sales career? What would you tell a woman just starting a career in sales? What is one a-ha moment you’ve had in your sales career? Amy Slater.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. You can create a GTM plan for a new service, a new branch of your company, or even an entirely new business. They are also often less motivated to sell than your own sales team would be.

Go To Market 69

Go To Market Process GTM Launch 69

Gong.io

APRIL 15, 2022

Revenue Intelligence means getting real-time feedback to inform fundamental changes in product direction and Go-To-Market (GTM) strategy. He began listening to his company’s most valuable asset: customers and the interactions and conversations people had with marketing, sales, support, and customer success. .

CRM 62

CRM Pitch Up-sell GTM 62