Iannarino
JULY 23, 2022
One of the hangovers from the legacy sales approaches is that the salesperson undervalues the sales conversation for what it is: the only vehicle for creating value, creating an opportunity, and winning the client's business. Because salespeople trained in the legacy approaches have been taught to believe the value is located elsewhere, they fail to participate in the sales conversation in a meaningful way.
Closing Bigger
JULY 23, 2022
This podcast episode is focused on sales leadership. As a sales leader, whether we are a CSO, VP of Sales or frontline Sales Manager – we want A-level results from our sales teams. Here’s a hard sales leadership truth we need to realize: You can’t get A-level results with C & D players on your team. You need a team full of A-level players or players that are willing to pay the price to become an A.
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Sales Pop!
JULY 23, 2022
In the past, we have explored the topic of navigation in-depth. But this was only one type of navigation—toward those factors or destinations that had already been discovered. What about factors or destinations that have not yet been discovered? Finding things you already know is easy, especially given today’s navigation technology. Or, in the case of navigating a ship or an aircraft, the trained navigator knows the hazards and routes to take when heading toward a particular destination.
Heinz Marketing
JULY 23, 2022
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Power of Storytelling in B2B Marketing. In this article, Paul Cash and James Trezona explore how storytelling fits into B2B marketing and how leaders in this space might utilize its unique powers.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Closing Bigger
JULY 23, 2022
This podcast episode is focused on sales leadership. As a sales leader, whether we are a CSO, VP of Sales or frontline Sales Manager – we want A-level results from our sales teams. Here’s a hard sales leadership truth we need to realize: You can’t get A-level results with C & D players on your team. You need a team full of A-level players or players that are willing to pay the price to become an A.
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