Mon.Dec 30, 2024

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Lessons from AI’s 2024 rise and a pragmatic path for marketing in 2025

Martech

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. And yet, for all the excitement, theres a significant gap between these bold visions and the day-to-day realities of most companies.

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How Top Sellers Do Discovery

Engage Selling

Imagine closing more deals just by tweaking your discovery call questions. Use this approach to the heart of the client’s needs and how they measure success. For more strategies like … The post How Top Sellers Do Discovery first appeared on Colleen Francis - The Sales Leader.

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AI transformation: 2025 predictions

Martech

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. There’s plenty of transformation underway but what does this mean practically? It means many businesses will be making new hires to support change.

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Dear SaaStr: What Is It Like to be Pitched by Startups as an Investor?

SaaStr

Dear SaaStr: What is it like to be pitched by startups as an investor? There are really three modes from a VC perspective during a fundraising pitch: You Almost immediately want to do the investment. You go into the pitch already very interested, and within 1520 minutes, you want to do it. This is 80%+ of the investments Ive done. These are also a great use of your time.

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Smart Tools & Strong Teams: A People-First Approach to AI in Sales

Speaker: Matt Sunshine, CEO at The Center for Sales Strategy

AI isn’t replacing salespeople—it’s empowering them. The most forward-thinking sales organizations are using AI to enhance human performance rather than eliminate it. From coaching and messaging to prospecting and pipeline accountability, artificial intelligence is giving managers and SDRs the new tools they need to work smarter, sell better, and close more.

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SalesHood’s Best of 2024: Trends, Insights, and Must-Reads

SalesHood

Discover SalesHood's top 2024 trends, insights, and resources, from webinars to blogs, to elevate your sales enablement strategy and drive revenue growth.

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Top 10 Sales Resources of 2024

RAIN Group

We saw three pivotal themes shape the sales landscape in 2024: the growing integration of AI, the ongoing drive to deliver measurable value, and the central role of continuous learning. These elements define how organizations adapt and thrive in todays evolving market.

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“Have You Learned Your Lesson Yet?!”

Partners in Excellence

During the Holidays, together with family, often the conversation goes back to old memories. In one of these conversations, my Mom and Sister ganged up on me. They reminded me of the struggles my Dad and I had with my misbehavior. It seemed, stupidly, I kept doing the same bad things, over and over. I kept making the same mistakes, I kept getting caught.

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SalesHood’s Best of 2024: Trends, Insights, and Must-Reads

SalesHood

Discover SalesHood's top 2024 trends, insights, and resources, from webinars to blogs, to elevate your sales enablement strategy and drive revenue growth.

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3 Secrets to Giving Coaching and Feedback in the Flow of Work

The Advantexe Advisor

The end of a business year is an important time to pause, reflect, and learn about the things that went well and the things that didnt so you can make the right adjustments moving forward. In reflecting on my year of successful projects utilizing our simulation-centric platforms , one of the most significant and impactful areas of work for me was the design, development, and delivery of a portfolio of coaching and feedback simulations that provided learners with the opportunity to step into a ro

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Yes, You Need to Focus. But in 2025, Step Up or Step Aside.

SaaStr

So many of the big winners of the 2021 Era Slack, Zoom, Calendly, etc. seem so simple today In actuality, the products are and were fairly complicated, feature-rich, powerful, etc. Still it seems almost quaint in 2025 that single, seemingly simple PLG-led products could get — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) December 29, 2024 One of the toughest challenges in 2025 is Should We Just Focus?

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How to Coach Reps on Overcoming Sales Objections with Confidence

Speaker: Brendan Sweeney, VP of Global Sales and David Phelan, Account Manager

In a world where buyers are more informed and objections are more nuanced, confidence isn't optional—it’s a competitive advantage. In high-stakes conversations, knowing how to handle pushback can make or break the deal. Join industry experts Brendan Sweeney and David Phelan for a behind-the-scenes look at how teams are transforming sales coaching with real-time feedback, objection-handling role plays, and pre-call preparation that actually sticks.