On Buyers Starting on a Digital Journey
Iannarino
SEPTEMBER 10, 2023
At a recent conference, one group shared that buyers start their buyer’s journey on the seller’s website. I’ve also heard this described as the digital journey. People who suggest selling hasn’t changed in any meaningful way may not be paying attention. The biggest change is that buyers can acquire more information than ever by visiting the sales organization’s website.
Let's personalize your content