Iannarino

OCTOBER 9, 2022

The salesperson working for a small company may worry they have too little sales collateral, while those who work for very large companies have so much sales collateral they must organize it to make it useful. When organizations include all the information on the internet in their sales collateral, the resulting link or stack of documents can surpass the length of Tolstoy's War and Peace (928 pages).

Sales 268

Sales 268

The 5% Institute

OCTOBER 9, 2022

In this article, you’ll learn how to have a selling advantage, by learning proven sales tips and techniques that you can start implementing straight away. These successful sales techniques are centred around consultative selling. This means that you’ll take a question based, and solution approach rather than purely presenting up front or using any old school and gimmicky techniques.

Sell 136

Sell Technique Up-sell Clients 136

Partners in Excellence

OCTOBER 9, 2022

I’ve always had a contrarian opinion about the roles of SDRs and AEs. While these roles can be very important, often, I think we have our ideas about these roles backwards. As a result, we set both up for failure. First, let me focus the discussion. For highly transactional, inbound buying. Perhaps the current approach works. It might work better, though.

Cold Call 133

Cold Call B2B Prospecting Up-sell 133

Membrain

OCTOBER 9, 2022

This article, first published in the International Journal of Sales Transformation , leads to the conclusion - which I suspect will come as no surprise to regular readers - that we need to stop talking about the "value" of our so-called "solutions" and start focusing on the value of our customer's outcomes.

B2B 132

B2B Sales Customers 132

Speaker: Jady West, VP of Hospitality & Chris Bennett, Head of Sales & Engineering

The modern hotel room is no longer just a place to stay—it’s an experience to remember. Today’s guests expect seamless 5G connectivity, personalized comfort, and high-tech convenience. From AI-powered smart room controls to in-room entertainment and app-based services, technology is redefining hospitality from the inside out. In this new session featuring industry pros Jady West and Chris Bennett, we’ll explore how high-speed, high-bandwidth connectivity powers the innovations that are enabling

Hospitality

SaaStr

OCTOBER 9, 2022

Each week, we round up our most popular content so you can catch up on anything you may have missed. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Early Hire That Almost Never Works: Director of Outbound. 10 Tips to Start Selling to Big Companies as a Tiny Startup. Seasoned VPs Cost 10x a Stretch VP Now.

GTM 120

GTM B2B Up-sell Start-ups 120

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. This is part 6. Today we’re going to look at Events and Conversions. “Conversions and Events are some of the more complicated pieces in Google Analytics 4,” says Colleen Harris.

Conversion 112

Conversion Start-ups Customers 112