Partners in Excellence

FEBRUARY 22, 2016

” None of this has anything to do with “Buying.” . “We’re trying to reduce our manufacturing cycle time and improve manufacturing process.” ” “We’re trying to grow into a new market, enabling us to establish a platform to expand our company and grow our sales.”

Process 50

Process Manufacturing Sell Technology 50

Hubspot

FEBRUARY 23, 2016

The trouble was, none of these pieces were working together -- that is, until the team at Leighton stepped in. More specifically, they'd already set up two blogs -- a leadership blog authored by their CEO, and a "CTO Insider" blog authored by their CTO -- on each of which they were publishing one blog post every two weeks.

Tradeshows 51

Tradeshows Launch Promote Technology 51

Hubspot

FEBRUARY 25, 2016

We went through several different concepts, all of them beautiful and creative – but none of which were exactly what we needed. My agency recently launched a comprehensive website redesign, and properly designing the homepage was a major concern.

Sell 51

Sell Electricity Campaign Entertainment 51

Advertiser: ZoomInfo

But none of this is possible without the most important element of a successful ABM program: good data. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts.

Go To Market