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Build the team that builds the company.” – that is part of your go-to-market strategy responsible for growth. Product and Go-To-Market. Product and Go-To-Market. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey.
Product-led growth (PLG) is all the rage as a go-to-market (GTM) strategy for B2B software companies looking to increase adoption and grow revenue. ” The Age of Connected Work B2B market dynamics are also a driving factor: B2B buyer expectations have changed. So, why PLG now?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Sean Whiteley is a three-time founder and the current CEO of Qualified, the AI pipeline automation platform purpose-built for inbound GTM teams. Sean is the founder of Qualified and AI pipeline automation platform for B2B companies.
Discussed in this Episode: Why marketers must now structure content not for humans, but for machines. How Yext evolved from managing listings to powering AI-ready data pipelines. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.
And when we were ready to take those to market and to actually put the fire behind them for go-to-marketmarketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds. It’s a pipeline problem.” And so it was really about the scale.
I studied electrical engineering. And I was always on the product side, product management, product marketing. But I think the ultimate test of that, you want to launch when you know you have repeatability in your go-to-market. I started in Silicon Valley a long time ago. Ryan Carlson: I think that can work.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Rob brings to Canva over 20 years of industry experience leading and executing global marketing and sales initiatives.
Join ZoomInfo CEO Henry Schuck and top industry leaders to learn how to accelerate pipeline, boost close rates, and transform your revenue teams. Sign up here: [link] Qualifieds AI SDR Summit AI SDR agents are rewriting the pipeline playbook. This is Sophie esi, VP of Marketing at VC Firm, GTM Fund in our media brand GTM.
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