ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Hubspot

OCTOBER 16, 2015

Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. While Netflix's promotion is undoubtedly a little silly, 9 out of 10 people admit to engaging in binge viewing, according to a new survey by TiVo. Yes, like birth announcements or "save the dates".

Technology 78

Technology Technology Electricity Hospitality 78

Hubspot

SEPTEMBER 27, 2018

Before iBeacons, individual sales associates would have to tell each customer about a promotion, leaving room for error. Hospitals are already able to remotely monitor their patients’ health and collect data using connected medical devices like insulin pumps and heart monitors. It also enables companies to connect with a mass audience.

Transportation 76

Transportation Manufacturing Hospitality Healthcare 76