Highspot

AUGUST 5, 2020

Before moving into tech, I was working as a mechanical engineer developing medical devices — but I found myself gravitating more and more towards computer science. How can you become a trusted partner? How can you create space for diversity in every meeting you attend? Here’s what they had to say.

Mechanical Engineering 116

Mechanical Engineering Pipeline Engineering Launch 116

SaaStr

APRIL 18, 2019

And my education, I went to MIT to study mechanical engineering, and I think I would have thought I was going to go into the pump business like my father. I sell highly engineered complex pumps and I can’t sell them like a book online.” I was more of an engineer, MBA. We didn’t show up for the meeting.

Up-sell 68

Up-sell Hospitality Start-ups Pitch 68

The Lost Book of Sales

DECEMBER 30, 2021

Meetings proliferate and decisions are delayed. Trust erodes. Clausewitz (Carl von Clausewitz, a Prussian general) believed that friction was as inherent to war as it is to mechanical engineering and could therefore never be eliminated but only mitigated. The emotional effect is an increase in cynicism and frustration.

Objectives and Key Results 98

Objectives and Key Results Drivers/motivators Strategize Follow-up 98

Heinz Marketing

JULY 30, 2018

We got just a couple more minutes before we’ve got to take a quick commercial break, but quick follow-up on that, I think I agree with you a hundred percent, and I think that building that, building trust, building credibility early in the relationship, whether or not someone’s ready to engage with you or not.

Pipeline 41

Pipeline Mechanical Engineering Cross-sell B2C 41