How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP
Heinz Marketing
MARCH 17, 2023
Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.
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