Hubspot
AUGUST 24, 2020
In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.
Heinz Marketing
MARCH 17, 2023
Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.
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Hubspot
JUNE 14, 2022
And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. And most of what's reported in the New York Times can probably be found in the Boston Globe. Differentiation.
Search Engine Land
OCTOBER 4, 2022
Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.
Hubspot
JANUARY 17, 2014
If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. What made this campaign remarkable? 7) Volkswagen''s Think Small Ads.
Heinz Marketing
AUGUST 28, 2023
Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Your content should educate, entertain, or solve problems for your readers. This helps you refine your own audience targeting.
Search Engine Land
MARCH 20, 2023
Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share.
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