Heinz Marketing

MARCH 17, 2023

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

B2B 101

B2B Entertainment Transportation Pipeline 101

Hubspot

JUNE 14, 2022

And yet, shares within all of those markets are never evenly distributed. Certain products or services perform better than others — both in general and within specific niches. That's why your competitive advantage might be the most important element to reference when shaping your sales and marketing strategies.

X-functional 75

X-functional Territory Entertainment Price 75

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 114

Objectives and Key Results Retail Engineering Launch 114

Hubspot

JANUARY 17, 2014

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 1) Will Ferrell''s Anchorman 2 Promotion. What made this campaign remarkable?

Campaign 77

Campaign Entertainment Sports Promote 77

Heinz Marketing

AUGUST 28, 2023

Market Share and Positioning: Research their market share, position, and reputation within the industry. Are they market leaders, challengers, or niche players? Distribution Channels: Choose the platforms where you’ll publish and promote your content.

B2B 86

B2B Objectives and Key Results Click Through Rate Strategize 86

The Lost Book of Sales

JULY 12, 2021

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). Concentrate an overwhelmingly superior force on a highly focused target.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JANUARY 10, 2013

An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas -- none of which ever mentioned the TV show. So what’s a clever marketer to do? Invest in really good storytelling. 3) Let's Motor.

Campaign 78

Campaign Entertainment Gambling Launch 78