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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

While there are plenty of benefits to social media, and while it is currently a necessary channel for promoting your products/services, my little millennial brain craves more meaning in my life. That’s why I think it’s so important to promote your podcasts through other channels, because the app/platform spaces are highly competitive.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The ridesharing experience and media ecosphere show how hundreds of millions of North American customers annually are getting from place to place for travel needs and entertainment. market share, to Uber’s 74%, according to Bloomberg Second Measure. The company has 26% of ridesharing’s U.S.

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Competing with Twitter (X.com) and Instagram: Tying the Threads together

Martech

“Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Here’s your audience — now figure out how to entertain them.” In the sports and entertainment space, videos and images work really well.

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This day in search marketing history: January 26

Search Engine Land

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy.

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What Is Competitive Advantage? Its Nature & How to Find Yours

Hubspot

Ryanair sustains its advantage through strategies like maintaining a large fleet of planes with limited aircraft variety — allowing them to purchase large quantities of spare parts — and cutting down on non-essential travel perks like free food and in-flight entertainment. Differentiation. Example of a First Mover Competitive Advantage.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.