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How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page. Marketing playbooks work the same.

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What Is Market Share & How Do You Calculate It?

Hubspot

You might be thinking, "What does this have to do with market share?". If three of those bags were my sister's goldfish, that would mean that she had a 30% market share of my goldfish. Put simply, that is market share. But how does that impact marketers? What is Market Share?

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This day in search marketing history: January 26

Search Engine Land

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy. But Google’s move seemed to catch some unrelated terms in the process.

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10 MORE of the Most Remarkable Marketing Campaigns in History

Hubspot

If you read this blog, you know you''ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. 10 MORE of the Most Remarkable Campaigns in History.

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This day in search marketing history: January 16

Search Engine Land

2019: Page feeds eliminated the need to create targets for specific URLs or groups of URLs in DSA campaigns, making it easier to set up and manage. Day Google doodle promotes King’s message of unity. Yahoo’s Senior VP Of Entertainment Business Leaves. search market share. Google Image Search testing YouTube videos.

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8 of the Biggest Marketing Mistakes We've Ever Seen

Hubspot

Keep reading for a little entertainment, and some reminders of what you should never do to ensure you don't repeat these mistakes yourself. 8 Legendary Marketing Mistakes to Avoid Replicating at All Costs. Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. Getting Lost in Translation.

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11 Creative Ways to Use Live Streaming on Snapchat, Facebook Live & More

Hubspot

To learn more about how to take advantage of the live streaming boom, here are 11 creative ways to use products like Snapchat, Google Hangouts, Facebook Live, and Periscope to successfully market your business or group. Users were then asked to share the snap, "adopt" an animal, and donate to the WWF through SMS.