Heinz Marketing

MARCH 17, 2023

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 103

B2B Entertainment Transportation Pipeline 103

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 119

Objectives and Key Results Retail Engineering Launch 119

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. 2008: Google had implemented this feature as a default on other non-U.S.

CTR 98

CTR Drivers/motivators Territory Finance 98

ConversionXL

JANUARY 18, 2022

Here are some statistics to give you an idea of how usage and motivations differ: 87% of LinkedIn users use the networking platform every month, while 63% use it weekly. 81% of people use Instagram to research products and services, and two in three people say the network helps foster interactions with brands. and consumption behavior.

Campaign 122

Campaign Networking Non-Profits Launch 122

The Lost Book of Sales

JULY 12, 2021

Once we force the competitor out of our targeted niche markets (secure the beachhead), then we will move out to take over adjacent market segments (districts of France) on the way toward overall market domination (the liberation of Western Europe). Concentrate an overwhelmingly superior force on a highly focused target.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Hubspot

JANUARY 10, 2013

But what made this campaign particularly remarkable is that it challenged the very nature of the platform on which it played out, and tapped into the essence of how social networks have changed our ideas of what “friendship” means. Short, frequent, episodic, and highly shareworthy content will be shared more than the usual marketing fodder.

Campaign 78

Campaign Entertainment Gambling Launch 78