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2024 Predictions: Social media’s evolution

Martech

Yet, X saw the grand exit of big tech and entertainment brands last year. Social users’ top types of branded content on social channels include content that is meant to entertain (47%) and educational content (42%) — both are content types YouTube specializes in.” But at the same time, ecommerce giant Amazon is growing its ad network.

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An Easy Guide On Using FB Ads To Blow Up Your Podcast

ClickFunnels

Entertain – Although the traditional radio may be a dying medium, consider that customers have been listening to their entertainment for decades on end. Podcasts listeners may seek you out for information, but they’ll stick around if you prove to be entertaining with a unique voice and perspective on your industry.

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Nielsen’s Gracenote adds predictive content analytics

Martech

Gracenote, the content solutions division of marketing measurement firm Nielsen, has unveiled a new tool, Audience Predict, which will deliver predictive insights into future entertainment programming performance. There may be a few network shows left with large audiences advertisers can easily understand.

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Cameron’s App of the Week: Clubhouse

Heinz Marketing

Most social networking apps follow a simple formula: provide an online platform for people to build connections and expand their network with like-minded people. You can make it as professional or as entertainment-based as you’d like. By Cameron Katoozi , Marketing Consultant at Heinz Marketing.

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How to Attract New Customers and Drive More Sales with TikTok Marketing

ConversionXL

Above all else, make entertaining videos. GWI research into how people use social media revealed that the majority of people mainly use TikTok to find entertaining content (i.e. The question to ask yourself is: What does my audience find entertaining? Which type of content gets the most engagement on other social networks?

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9 ways to stay on top of the latest SEO trends

Search Engine Land

These webinars are typically administered by brands and/or thought leaders in their respective niches and recorded when first broadcast, then published on YouTube for consumption by people on-demand. They're great for networking with top professionals, and they provide an authentic way to meet your online SEO connections in person.

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How a Millennial Marketer’s Journey to Adopting Podcasts Can Help B2B Marketers Reach Their ICP

Heinz Marketing

Why Other Consumers Listen to Podcasts Most consumers listen to podcasts for entertainment and learning purposes, though out-of-home purposes of listening expand beyond these two popular reasons, given the platform’s advantages with control of content, mobility, and the ease of “escape”.

B2B 102