Entertainment Presentation User Experience X-functional 
Search Engine Land
OCTOBER 10, 2023
It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Facebook, LinkedIn, TikTok, X, Pinterest): “I want to know” searches (through acquaintances and friends). Functioning as a source of business intelligence.
ConversionXL
APRIL 6, 2016
Perhaps because they require effort (to X). The Hook Model is designed to connect the user’s problem to your solution with enough frequency to create a habit. Simplify, reassure that the goal will be met, human contact, humor, entertainment, reducing cognitive load, etc. Quantify your findings (~3 out of 6 said X).
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