article thumbnail

Google Discover optimization: A complete guide

Search Engine Land

Paid Discovery ads also appear throughout user feeds as they scroll. Ultimately, a user’s Google Discover feed reflects their interests and historical activity, with a heavier emphasis on entertainment, sports, hobbies and activities. Analyze user behavior and trends to understand what topics resonate the most.

article thumbnail

8 new and updated Pinterest products for advertisers

Search Engine Land

The platform says its new features cover “the complete user experience” on the platform, from discovery to decision to action, helping advertisers to better connect with the Pinterest audience. Quiz Ads Quiz Ads present improved personalization to a brand’s idea on Pinterest.

Product 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Why prioritizing UX always leads to better content creation (and how to do it)

Martech

Too many businesses seem to forget or ignore the importance of the user experience (UX). The UX honeycomb is a practical framework for producing content with an excellent user experience. Just like dinner from a three-Michelin-starred chef, presentation is a major factor in the enjoyment of your content.

UX 77
article thumbnail

The enterprise guide to elevating findability and ROI

Search Engine Land

It’s no longer just about being present, but being discoverable, chosen and seamlessly integrated into the intricate web of customer journeys. Content selection : Focusing on aspects like inspiration, education, entertainment, persuasion, etc. For instance, Google Trends can be a valuable resource.

article thumbnail

8 Website Design Tips For Small Business Sites

ClickFunnels

I like the way that Susan Vincent puts it : “Parallax…slideshows…pretty butterflies that daintily bat their wings…We’ve all seen them, and they were entertaining. Here’s Susan again: “Removing clutter and opting for a clear, easy message creates a better user experience for one obvious reason. Just consider some of these stats….

article thumbnail

Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

Hubspot

Customer experience is not user experience (UX). Customer experience and user experience are separate strategies businesses deploy to help them grow. User experience is a subset of customer experience. It revolves around your products. a pair of sunglasses).

Customers 101
article thumbnail

How to Master Virtual Sales Training

Highspot

With this in mind, now is the time to train salespeople on how to present more effectively, communicate more efficiently, and build relationships remotely. Deck-building and presenting. That’s why Tim recommends reevaluating your approach to presenting. Now your presentation is the star of the show.”

Sales 100