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This day in search marketing history: January 26

Search Engine Land

FairSearch.org Introduces Anti-Google “Good To Know” Ad Campaign 2012: The ads argued that Google unfairly promoted its own products, delivered search results that weren’t objective or in the best interests of users and didn’t respect user privacy.

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Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

ConversionXL

In the past, it was possible to achieve these goals through promotion and advertising. Today’s social media users are more discerning about where they place their trust. Are logos identical, branding the same, and descriptions and URLs present and correct? However, the rules of engagement are changing. How often do they post?

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The modern search landscape: How and where to reach your target audience

Search Engine Land

It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. Search is also one of the most valuable user behaviors for marketers because it is an expression of users’ needs and intent.

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Google Discover: What It Is and What Marketers Need to Know

Hubspot

During the initiative, Google's overall platform began a series of updates that correlated with major shifts in the company's way of thinking about user experiences. This is great for the user experience, keeps our readers informed and engaged, and can boost SEO rankings for certain topics and keywords.

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Personalization: How to Build a Revenue Boosting Program from Scratch

ConversionXL

To find out, you will need to do proper user experience research. Do User Experience Research. User experience research or UX research, shouldn’t be limited to A/B testing programs only. The user experience for mobile, tablet and desktop users are often vastly different and will require specific treatments.

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Answered: 10 Questions About Website Redesign

Hubspot

To turn your blog into a magnet for new readers and potential customers, start with three basic steps—create content, promote it on the right channels and engage in conversations with your target audience. Incremental changes reduce the probability of unexpected user experiences and confusion.

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What is Opt-In Email Marketing? A Complete Guide

Salesforce

Let’s say a clothing retailer sends exclusive promotions to subscribers who opted in. Exclusive offers Another strategy for approaching prospects is enticing them with special discounts or promotions that offer immediate value. This format is particularly effective in e-commerce, encouraging users to opt in to receive exclusive deals.