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The “Curse of Knowledge”: How Expertise Can Hurt Marketing

ConversionXL

Follow-up research highlights how the curse applies to other fields. Marketers often fall victim to the curse of knowledge because they are: Intimately familiar with their own product; or Selling a complex/technical product to a less-savvy audience. Say you work at a SaaS company selling AI software. Do they bounce?

Pitch 133
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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

MonetizePros explains the benefits of affiliate networks well… To over-simplify, the network exists to: Match up merchants and affiliates; Handle the administrative aspects of an affiliate-merchant relationship; Protect affiliates. 2012 was runner-up with just 10.96%, indicating rapid growth in the industry in recent years.

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The Marketer's Guide to Pinterest SEO

Hubspot

Once viewed as a niche player in the social space, Pinterest has become one of the fastest growing social networks ever, harnessing both an increased user base and its exponential growth as a referring site to become a considerable force in the marketing world. 4) Differentiate Your Pinboards. 8) Incorporate Hashtags.

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How to Write a Business Plan: A Step-by-Step Guide (With Examples)

Hubspot

It covers what your business will sell, how it will be structured, what the market looks like, how you plan to sell your product or service, what funding you'll need, what your financial projections are, and which permits, leases, and other documentation will be required. Products or Services: Briefly explain what you'll sell.

Price 78
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How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot

To help, I’ve put together a library of the best free tools and resources to help you start selling and marketing your business, and a complete guide on how to start a business. Before you start whipping up a business plan, think carefully about what makes your business unique first. What Is a Business Plan?

Legal 101
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16 of the Best Brands on Instagram Right Now

Hubspot

In a world where visual content has become a crucial part of any business' marketing strategy, Instagram presents a unique opportunity to visually represent your brand, celebrate its personality, and keep it top-of-mind for all those users who scroll through their Instagram feeds every single day. 16 Brands That Are Crushing It on Instagram.