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Ana Mourão: Spotlight on the expert

Martech

They had an office here in South Florida so I had the opportunity to come and work in digital marketing, so that’s how I got started. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Europe and Asia. That’s it in a nutshell.

CRM 97
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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

Apple Rose Beauty, headquartered in Jacksonville, Florida,is a luxury skincare company. Alexander employs human trafficking survivors and supports organizations that rescue and rehabilitate women like Apple and Rose. Its organic face care products are formulated for people with sensitive skin. “I

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How to Use Google Ads Keyword Planner, According to 5 Specialists

Hubspot

In the example below, I typed in "best CRM", "customer relationship management system", and "client management system.". For instance, perhaps the keyword "charter schools" has a higher MSV in Florida than it does in California. One of the primary reasons to use the keyword planner is to generate keyword ideas.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot

For instance, hardware stores trying to sell snow shovels might target Massachusetts, whereas hurricane protection might be best targeted to audiences in states like Florida. Connect that lead capture form to your customer relationship management (CRM) software, so that once the information is imported, your sales team can act upon them.

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16 marketing automation platforms your organization should consider

Martech

Founded in 2006, Cambridge-based HubSpot is perhaps best known for its customer relationship management (CRM), but its software services have grown well beyond CRM. Gainesville, Florida-based SharpSpring was founded in 2012 and has about 230 employees. A screenshot of HubSpot’s marketing automation platform (via HubSpot).

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How to Supercharge Your Sales Velocity for Quicker Wins

Salesforce

Rev up your workflow with a CRM: Cloud-based customer relationship management (CRM) software like Sales Cloud makes it easier for your team to find, track, and connect with customers to close more deals in one, streamlined place.