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9 interesting Google patents from 2023 and what they mean for SEO

Search Engine Land

Google patents offer valuable insights into the search engine giant’s latest innovations and priorities for improving search technology. To gauge if Google finds a methodology or technology compelling enough to use in practice, you can check if the patent is pending in the U.S. and other countries.

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Measuring and optimizing for Google Core Web Vitals: A technical SEO guide

Search Engine Land

Collecting data on your site’s performance is the first step toward delivering a great user experience. Among them are Core Web Vitals, a set of performance signals that Google deems critical to all web experiences. In the past, bloated resources and laggy connections often held up websites.

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4 Ways to Use Visual Hierarchy to Improve UX and Boost Conversions

ConversionXL

Technology and consumer preferences are quickly evolving (seemingly by the hour), but in this turbulent world of fast-paced change we often forget that some core tenets of sensory perception and human psychology remain the same. Users typically scan web content as quickly as they can to determine if they want to dive deeper.

UX 94
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Progressive Web Apps: What Do Marketers Need to Know?

ConversionXL

In any case, you need to see past the shiny objects in web design pitches and know how PWA technology will (or won’t) help you achieve your marketing goals. PWA enriches user experiences and engagement through features like push notifications, while AMP can be integrated on static pages like the homepage and blog posts.

UX 103
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Key Insights from Every Speaker of Elite Camp 2017

ConversionXL

Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. So we want to come up with a bunch of radically different ideas & test them. Sales/support follow up with useful content. audience → technology → browser/OS report. It’s among the very best CRO events in the world, and of course in Europe.

UX 85
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Hiring an Optimizer? Look For These 8 Traits

ConversionXL

Of course, after talking to enough people, there was a huge variety of traits that came up. The top 5 – analytical mind, user/data drive, kaizen, process-oriented, and curiosity – were referenced by nearly everyone we talked to. Follow the data and design for the user. Be Analytical. – Craig Sullivan.

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How to Build a High Performing Growth Team

ConversionXL

As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team. A growth team is made up of many different skillsets and can more easily push through ideas and experimentation that crosses traditional silos and boundaries. Product Manager.

Growth 99