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6 Ways to Help Customers Avoid Choice Paralysis and Boost Your Conversions [+Examples]

Hubspot

We’ve all seen the typical pricing page with a 3-tiered structure of individual, team, enterprise. Here is the tiered structure for Marketing Hub. Companies That Get it Right How Procter & Gamble stopped confusing itself and its customers. Seat or license-based platforms have had this down to a science for years now.

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The Beginner's Guide to Penetration Pricing

Hubspot

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

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Every Business Has an Origin Story: A Lesson in Branding

Hubspot

The “premium denim boom” had occurred when a number of high-fashion brands entered the market and began selling $200-plus pairs of jeans. During that time, Levi’s had maintained its traditional price point of around $39, and as a result, its jeans had acquired a low-end reputation and were considered less chic and no longer fashionable.

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Crossing the Chasm by Geoffrey Moore

The Lost Book of Sales

A high-level perspective It is not uncommon for a high-tech company to announce a modest shortfall in its quarterly projections and incur a 30 percent devaluation in stock price on the following day of trading. High-tech innovation and marketing expertise are two cornerstones of the U.S. Pragmatists are reasonably price-sensitive.

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The Top 10 Most Remarkable Marketing Campaigns EVER [Slideshow]

Hubspot

Sadly, the campaign was pulled after 10 months due to fraud allegations and slipping market share -- yet the influence of The Refresh Project as a remarkable example of behemoth brands committing more dollars (and brain cells) to digital and social media continues to be felt. So what’s a clever marketer to do?