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Promote sales for both new and existing products. Introduce a new product or service to the market. Technically, it was a print ad from ancient Egypt promoting the capture and return of an escaped slave. Procter and Gamble pilot the concept of the content hub with BeingGirl.com. Does it blatantly promote agoda’s services?
The company experienced 42% marketshare growth in its first year with its help. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. Procter & Gamble: Thank You, Mom. The Lesson. The Lesson.
The Mac vs. PC debate ended up being one of the most successful campaigns ever for Apple, and they experienced 42% marketshare growth in its first year. While you can’t predict when a catchphrase will catch on and when it won’t, Wendy’s (wisely) didn’t over-promote their hit phrase. 13) Procter & Gamble: Thank You, Mom.
An outdoor poster campaign promoting a new beverage called TruBlood (available for sale at www.trubeverage.com) and featuring PSAs supporting equal rights for vampires appeared in major metro areas -- none of which ever mentioned the TV show. So what’s a clever marketer to do? Steal This: Got a spokesperson for your brand?
This is a time when one should forgo the quest for eccentric marketing genius in favor of achieving an informed consensus among mere mortals. a combination of psychological and demographical traits) that makes its marketing responses different from those of the other groups. The world wide web is terrific at providing just that.
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