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Jason Lemkin: So, traditionally in normal and good times, there is a sort of very slow-paced pressure as a VC, which is to do X deals a year. Aileen Lee: Is the price going to be double? If the price doesn’t double, I mean, that’s a restaurant question too, right? Jason Lemkin: I mean, if prices double, it all works.
You started your career at Proctor and Gamble, which was probably a little less fun and energetic than SaaStr. Algolia went from zero to seven figures in revenue in 12 months, and the launch of their search as a service product, and grew pricing from $19 a month to $100,000, which sounds amazing. Nicolas Dessaigne : Right.
Two scariest words for SaaS customer – “pricing change’ – avoid shocking customers. Main focus – start testing your pricing model and the value proposition (what resonates with the clients). You are gambling if you use other’s best practices. Value = (Knowledge + Process) x Skill x Attitude.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Rob Giglio is the Chief Customer Officer at Canva, where he oversees Canvas sales and go-to-market functions. Um, and then previous experience include, uh, GM and marketing roles at Gap, Williams Sonoma, Clorox, Procter Gamble.
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