Heinz Marketing

JANUARY 7, 2022

Content marketing has defined the last two decades, but there’s a go-to-market strategy that’s been capturing lots of attention — product-led growth. As a growth strategy, product-led growth removes the traditional sales cycle and, instead, lets the product sell itself. Not quite.

Growth 112

Growth Product Intrinsic Referrals 112

Gong.io

JANUARY 13, 2020

I focus on the intrinsic characteristics. It’s the thought that growth happens on the edges of your comfort zone. The ones who are most successful in those types of organizations are the ones who can step outside their comfort zone so that they’re able to tap into that growth. So you have to sell both the space and the product.

Intrinsic 62

Intrinsic Growth Territory Up-sell 62

SaaStr

JANUARY 31, 2020

What were his biggest takeaways from 12 years watching the hyper-growth of Microsoft first hand? * How does being a developer-first product fundamentally change the go-to-market? How does Eugenio approach the issue of agency when selling to CIOs but having devs use the product? We had Guy from Snyk.io

Price 67

Price Engineering Trust Product 67

SaaStr

OCTOBER 8, 2019

After all it’s likely they know the product the best, and they can use customer feedback to measure market fit. Here are a couple of the stages of denial that I think I went through as founder CEO from doing sales completely on my own, to building out a sales team and finding actual leaders for the go-to market team.

Sales 49

Sales Intrinsic Growth Product 49

SaaStr

AUGUST 27, 2019

Unless you’re Jason Lemkin, and that’s also why we’re going to talk through the four different stages of sales today. So all the way from founder led sales to growth stage sales. But also what is my go to market motion? We’re going to start adding some fun things with each stage.

Territory 51

Territory Contract Cross-sell Drivers/motivators 51

Salesforce

JANUARY 3, 2022

Predictable growth is the name of the game in the new year, and you need the right tools, tips, and techniques to make it happen. This is a year for growth, and it starts with these tactical insights. Create a single source of truth to empower go-to-market teams. Tiffani Bova, Chief Growth Evangelist, Salesforce.

Growth 98

Growth Quota Intrinsic Cross-sell 98

SaaStr

JUNE 10, 2021

I was previously the CEO of MySQL, an open source product you may know. And I’m here to talk about SaaS products and how they can be delivered, and how you build a sustainable business for your own SaaS company as you serve customers. Software is not the product of itself, software is embedded in everything we have.

Customers 55

Customers Price Contract Objectives and Key Results 55