Sales Hacker

JUNE 14, 2021

Schneider needed to show how Sygma and other target accounts were being treated like the “middle child” by their service provider. They needed prospects to acknowledge both their gaps and the impacts to operations across the supply chain, the P&L, employees, KPIs, service performance, and customers.

GTM 81

GTM E-commerce B2B Profit margin 81

Martech

DECEMBER 26, 2023

Vendors may be dealing with as many as ten different partner types, from alliance partners, to managed services providers, systems integrators, resellers and more. Get organized After years of going to market through channels, suppliers are finding that they are offering too many, or too complicated, partner support offerings.

B2B 105

B2B Cross-sell Hospitality GTM 105

Understanding the Sales Force

SEPTEMBER 20, 2023

5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team? Should salespeople understand what marketing does? Their own horrible emails prove that their services don’t and won’t work. Should there be alignment around audience and messaging? Absolutely.

GTM 81

GTM Sales Manufacturing Lead generation 81

SaaStr

JUNE 16, 2020

Leveraging survey data from 66+ enterprise SaaS companies, Matt Garratt, Managing Partner of Salesforce Ventures shares the landscape of how businesses are shifting their sales & GTM strategies to react to today’s uncertain times. There we go. So everyone is adjusting their go to market strategy.

GTM 62

GTM Healthcare Pipeline Sales 62

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Lead Fuze

JANUARY 1, 2022

Go through a variety of filters to zero in on the leads you want to reach. A company in the Financial Services or Banking industry. Who currently have job openings for marketing help. These companies usually sell to channel partners or consultants who then provide services around that product for an added value.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Sales Hacker

JANUARY 13, 2021

Enterprise original equipment manufacturer (OEM) software is when one software company (the licensor) licenses its software to another software company (the licensee). These companies resell the solution and bundle services around the solution to add value to the customer. Understanding enterprise OEM software.

GTM 74

GTM Negotiate Profit margin Contract 74