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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. At the time of IPO, 30% of revenue is typically from non-North American customers. Net dollar retention.

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Why you don’t need a CMO… yet

Martech

In the case of a brand strategy consultant, a strategic marketer can make good sense, since branding, for example, is typically a big, “one-time” thing that you establish and continue to adhere to and build out indefinitely. Responsibilities of a chief marketing officer. Of course, CMOs can consult on specific needs. Growth driver.

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How to Build a Product Launch Strategy

ConversionXL

In this article, we’ll explain how to build a resilient product launch strategy that survives a non-linear journey. We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Maturity: The height of your product’s adoption and profitability.

Launch 96
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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It contributes to more than 25% of overall income and profits. When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Market share: How much of the target market has the product captured compared to competitors?

Launch 59
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What Is Enterprise OEM Software Licensing?

Sales Hacker

Depending on the software, implementation, and go-to-market (GTM) strategy, considerable costs and internal resources could be needed for a successful deployment. Non-recurring engineering (NRE) costs can be built into the pricing structure or billed out separately as a one-time fee.

GTM 74
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve.

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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

High-Profit Prospecting. Hire Right, Higher Profits. Growth requires taking market share from your competitors, while they try to do the same to you. “Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. Top of Mind.

Sales 141