Differentiation Strategy (and the Sea of Sameness)
ConversionXL
JUNE 2, 2020
The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. You build Y, they build Y.
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