Remove Go To Market Remove Market share Remove Service Remove X-functional
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Differentiation Strategy (and the Sea of Sameness)

ConversionXL

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. We have feature X that they don’t.”. You need to match it and go far beyond to avoid the sameness trap, or have a completely different take on it. You build Y, they build Y.

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How to Build a Product Launch Strategy

ConversionXL

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96
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What Is Enterprise OEM Software Licensing?

Sales Hacker

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. These companies resell the solution and bundle services around the solution to add value to the customer.

GTM 74
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Smart Selling Visions: Up-Close with Top Revenue Leader Umberto Milletti, CEO of @InsideView

SBI

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. That’s helpful.

Up-sell 51
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Six Lessons on How to Build a Platform that Fuels an Ecosystem with Plaid (Video + Transcript)

SaaStr

Zach : Well, I guess in the truest sense we do sell software as a service. That allows us to have a very different go to market strategy. Zach : As we built our sales team, initially it was basically all self-service with a couple human interactions. ” Ari : So you’re distinctly not a SAS company.

Finance 58
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Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. The Little Red Book of Selling. Jeffrey Gitomer.

Sales 141
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SaaStr Podcasts for the Week with Byron Deeter, Elliott Robinson, Henry Schuck, and Jason Lemkin

SaaStr

Another collection of their customers actually turned their kitchens into service offerings. Still has some market share to go, but is providing a fantastic offering that many of you benefit from. Really, cloud absorbs hardware, software and services. trillion dollar market that’s addressable.