The 5% Institute

MAY 26, 2023

In today’s competitive business landscape, having effective go-to-market strategies is crucial for organizations aiming to maximize their success. By carefully planning and executing their entry into the market, businesses can gain a competitive edge, capture the attention of their target audience, and achieve sustainable growth.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

By defining specific goals and identifying key performance indicators (KPIs), a sales and marketing plan provides a structured framework for marketing and sales to align their go-to-market efforts. And when teams are aligned, companies can generate up to 208% more revenue from their marketing efforts.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Lead Fuze

JULY 24, 2023

A well-calculated estimate can help businesses prioritize their go-to-market strategy effectively align with high-value segments. Accurately calculating TAM can enable businesses to maximize their return on investment and remain competitive in the ever-evolving markets.

Strategize 52

Strategize Strategic planning Niche Growth 52

ConversionXL

JANUARY 18, 2022

It partners with sales to close more revenue, informs product teams to deliver better products, and in some cases, co-owns demand generation activities with marketing teams. They use product marketing techniques to target and educate their customers. Bellroy has designed a range of slimline wallets to solve this challenge.

Product 110

Product GTM Construction Launch 110

SaaStr

MARCH 8, 2019

My perspective is a logo is probably a term one uses to describe market share acquisition, but at the essence of any acquired customer, there is a human. So can you share your perspective on that, because I think it’s very important to how you designed the first experiences using the HubSpot product.

Cold Call 42

Cold Call Trust B2C Go To Market 42

Sales Hacker

MARCH 2, 2020

Konrath shares techniques and tactics to help salespeople adapt to these changes and arrive at the desired outcome. This sales book outlines the revolutionary SPIN technique (Situation, Problem, Implication, Need-Payoff). Growth requires taking market share from your competitors, while they try to do the same to you.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141