Sales Hacker

JUNE 14, 2021

They start worrying about how many touchpoints are sales and marketing hitting. How much are we expanding our LinkedIn networks with target accounts? It’s why they needed to redesign profiles and content to show mid-market firms like Sygma how they were being underserved by their transportation management system (TMS).

GTM 82

GTM E-commerce B2B Profit margin 82

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

Lead Fuze

NOVEMBER 30, 2021

They target those who are in-market, consuming content from them. How much are we expanding our LinkedIn networks? The push tactics we’ve been using are not working, so here’s why: Sales and marketing teams are more aware of who they’re selling to, rather than just focusing on revenue growth.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

Sales Hacker

SEPTEMBER 11, 2020

For example, Lyft’s mission statement is, “ improve people’s lives with the world’s best transportation.”. This funding generally gives the company a couple of years to further develop its products, team, and begin to tackle its GTM (go-to-market) strategy. It’s no longer just an idea.

Sell 79

Sell Minimum Viable Product Objectives and Key Results Cross-sell 79

Sales Hacker

OCTOBER 7, 2021

Founded Why Sales Network, a global sales training company to provide valuable content to develop the next generation of leaders. Cassie is an operating partner at Primary Venture Partners, where she works closely with Primary’s portfolio companies to help them build, scale and optimize their go-to-market efforts.

Sales 130

Sales Start-ups Up-sell Cross-sell 130