Martech

DECEMBER 21, 2022

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

Objectives and Key Results 99

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 99

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams. The result?

Engineering 98

Engineering Objectives and Key Results Drivers/motivators Teamwork 98

Hubspot

NOVEMBER 28, 2023

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. Let’s have a look at five key areas where these two departments should collaborate.

Objectives and Key Results 75

Objectives and Key Results SQL Sales Campaign 75

Sales Hacker

OCTOBER 7, 2021

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. And she needs a hug every now and then.

Sales 130

Sales Start-ups Up-sell Cross-sell 130