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Why we care about marketing management

Martech

Effective marketing management can help your organization achieve key objectives for your business. For example, your brand might want to gain exposure, improve revenue, or break into new markets. In a highly competitive environment, effective marketing management helps you to remain competitive.

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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams. The result?

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Revenue Alignment: How to Pull Marketing, Sales, and Customer Success Together with Divvy CRO Sterling Snow (Pod 628 + Video)

SaaStr

In this episode, Snow shares the journey to realizing the strength of revenue alignment through sales, marketing, and customer success and the principles for implementing this structure to yield tremendous results. Hold yourself accountable to how well the go-to-market engine is working across the whole team.”

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Are You Building Pipeline in Squads or Pods?

SalesforLife

Over the last couple of years, many of our customers have been asking us to identify the go-to-market strategy, and specific execution points, around selling in teams. We’ve been working with customers to develop that teamwork and build the selling in squads and pods muscle. You can go viral with multiple accounts later.

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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

After all, it’s the marketing department that generates leads, and the sales team that converts those leads to paying customers. Sales collaboration dramatically improves results, but bringing it to fruition can be more complex than it sounds. Let’s have a look at five key areas where these two departments should collaborate.

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170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

Using her 20+ years of trench experience in B2B tech sales and support, Anita teaches sales professionals around the globe how to leverage key principles of human psychology to help buyers make a decision in the seller’s favor. Anita Nielsen is a best-selling author and sales performance coach. The moment I realized I was in control.

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