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Solutions Engineers are a Salesperson’s Best Friend

Sales Hacker

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

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Why we care about marketing management

Martech

Marketing management focuses on the strategies you develop and deploy to better engage with and reach your target market. As you face challenges with developing your products and services, marketing management continues to move your brand forward with that strategic vision. Agile marketing management team development.

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The 8 Non-Negotiables for a Winning Product Launch

Highspot

It starts with strategic actions, teamwork, and market understanding. Dive into the art of coordinated strategies, discover how hits like the iPhone and Netflix mastered market needs and brand appeal, and use key metrics to elevate your launch. A strategic product launch targets the needs and desires of its audience.

Launch 59
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How Sales and Marketing Can Collaborate (+Expert Tips)

Hubspot

Sales and marketing teams today must break away from traditional silos and forge powerful, collaborative alliances. Meeting goals requires CSOs and CMOs to intertwine their unique roles and focus on unified, revenue-generating activities that support both go-to-market strategy and operational execution.

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SaaStr Podcast #345 with PagerDuty CMO Julie Herendeen

SaaStr

Julie Herendeen: I think the things that are really different is when you’re doing B2C, you’re really marketing to the consumer emotion. So while I think the go to markets are very similar now in terms of the role of digital, what you’re trying to communicate to the customer is really a little bit different.

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SaaStr Podcast #350 with Contentstack Founder & CEO Neha Sampat

SaaStr

And when we were ready to take those to market and to actually put the fire behind them for go-to-market marketing, sales, all of that good stuff, that’s when we spun them out and started to look at raising funds. We did a 31 and a half million dollar series A, which is usually a B or further down.

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What Is Enterprise OEM Software Licensing?

Lead Fuze

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. Using an OEM go-to-market strategy.