Sales Hacker

JUNE 14, 2021

An e-commerce tech firm learned that there should not be a hand-off between sales and marketing once selling conversations begin. They used ABM to get conversations with a healthcare products firm that serves long-term care (LTC), skilled nursing, assisted living, hospice, and VA facilities.

GTM 81

GTM E-commerce B2B Profit margin 81

PandaDoc

DECEMBER 9, 2022

The definition of pricing for each business, from retail to eCommerce, or even for Amazon merchants, boils down to: This process is a fundamental part of product management, as well as one of the marketing Ps — whether you’re more likely to have four or seven of them exist in your view of the marketing world.

Price 52

Price Profit margin Legal Retail 52

Lead Fuze

JANUARY 1, 2022

When a software company (the licensor) licenses its product to another, the latter can add new features or modify existing ones. Finally, customers receive an innovative product at lower cost. These companies usually sell to channel partners or consultants who then provide services around that product for an added value.

Negotiate 52

Negotiate Profit margin Contract GTM 52

Lead Fuze

NOVEMBER 30, 2021

Sephora is a company that’s been in the market for many years, and has had to change their buying behavior when it comes to products. They have also seen success from increasing margin growth by creating new products. In order for them to keep up with trends, they need more people who can go into C-suite positions.

E-commerce 52

E-commerce B2B Healthcare Profit margin 52

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. If you look at any mature category, you’ll find it full of products that are basically the same. Or email marketing tools. The result? Commoditization.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

OCTOBER 7, 2022

This calculation goes beyond marketing costs and advertising dollars to include product costs, labor costs, shipping costs, and any other expenses that contribute to attracting and securing customers. Effectively, “spend” includes everything that goes towards getting your product into the customer’s hands.

Cross-sell 22

Cross-sell Customers Referrals Drivers/motivators 22

Hubspot

JULY 2, 2020

One of the first things you're taught in your Introduction to Marketing class is that marketing can be best explained using the marketing mix — also known as the four P's. They are — and say 'em with me, because if you took that class, you know these four words by heart: Product. What is a Marketing Mix?

Retail 101

Retail Promote Price Profit margin 101