Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. That could be a self-help tool in a product led growth format.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 57

Finance X-functional Non-Profits Launch 57

SaaStr

AUGUST 26, 2022

So sell your product. I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 79

Quota Growth Product Closing 79

Sales Hacker

MARCH 2, 2020

Productivity. 80/20 Sales and Marketing. The Go-Giver. Based on an exhaustive study of thousands of sales reps across multiple industries and geographies, The Challenger Sale argues that classic relationship building is a losing approach, especially when it comes to selling complex, large-scale business-to-business solutions.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

Heinz Marketing

FEBRUARY 5, 2018

Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. How is that different now at G2 Crowd where you do have a greater overlap between product and, I guess, marketing?

Pipeline 50

Pipeline B2B Sales Pitch 50