ConversionXL

JUNE 30, 2019

Companies do it for a wide variety of reasons—SEO, branding, go-to-market strategy, pricing, etc.—and Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. What products or services are offered and for whom?

UX 126

UX X-functional A/B testing User Experience 126

Highspot

MAY 20, 2022

Sales plays can be created to support different regions, product lines, or buyer personas; this ensures that your reps’ tactics match different buyer needs. To get a better understanding of their impact, let’s imagine you are rolling out a new product line. How should reps talk about this product line?

Territory 52

Territory X-functional Cross-sell Sales 52

Heinz Marketing

OCTOBER 25, 2021

This week’s show is called “ Why Can’t Product and Marketing Just Get Along?! “ My guest is Geoff Webb , Vice President Solutions, Product, and Marketing Strategy at isolved. Solutions, product, and marketing strategy. Listen in now, read below or watch the video ! Matt: All right.

Pipeline 116

Pipeline Growth Sales X-functional 116

Heinz Marketing

MAY 16, 2022

I also believe that many organizations, over time, have over rotated on demand, on getting new logos, where it’s a lot more productive and profitable to focus on your existing customers, growing them and turning them into advocates and promoters of your brand. That could be a self-help tool in a product led growth format.

Pipeline 93

Pipeline Referrals X-functional Cross-sell 93

SaaStr

APRIL 30, 2024

2022 was a foundation-building year, fixing a very leaky bucket where the product crushed it with the right customers, but they were closing a lot of poor-fit customers. 2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. Every function gets a stack rank.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101

Heinz Marketing

APRIL 11, 2022

Tune in to hear more about navigating marketing experiences in a crypto world, while learning about: The differences and implications between B2B Marketing in Web2 vs. Web3. How blockchain technology affects digital advertising and go-to-market standpoints. The other is really from a go-to-market standpoint.

Pipeline 105

Pipeline B2B Go To Market Sales 105

ConversionXL

NOVEMBER 5, 2020

Knapp talks about focusing on only the essential activities for shipping new products and testing new ideas. Using my existing skills and resources (including an old domain name), I tested a productized digital PR offer. When clients ask, “Do you do X?,” For example, a productized service allows you to start quickly.

UX 120

UX Clients Service Niche 120

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Bob Moore: And that external solution might be, hey, we just need that new investor that’s going to introduce us to the European market and then we’ll have a way bigger universe of people to sell to.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SBI

SEPTEMBER 8, 2014

We built our technology to maintain profiles on all meaningful companies and decision makers worldwide, from basic data like revenues, employee counts and email addresses, to real-time insights on companies and people, while analyzing relationships that help our customers go to market. Umberto: It’s the drive to relevance.

Up-sell 51

Up-sell Closing Sell X-functional 51

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. The optics, however, proved dramatically different when we went to monetize our free product. Plan accordingly.

Growth 90

Growth Product GTM X-functional 90

SaaStr

NOVEMBER 2, 2019

How does Krish think about purely serving the SMB market? Does one have to expand the product line to retain customers? How should this data feedback into your product roadmap and pipeline? * How does your customer success and customer support functions change with the move to enterprise?

GTM 52

GTM Price Up-sell Product 52

Heinz Marketing

MARCH 11, 2019

So just for those of you who haven’t been following my career, and I assume that’s most of you, I was at NetProspex, as Matt mentioned, smaller startup company ran both product and marketing there, got acquired by D&B. I think that’s one of the underlying principles of account-based marketing.

Pipeline 62

Pipeline B2B Sales X-functional 62

SaaStr

OCTOBER 3, 2023

Finding product market fit Moving from SMB to Enterprise or vice versa Achieving Enterprise repeatability Strategic expansion Borland has experienced all four stages at three different companies and knows what teams and functions look like for each stage of growth. Why is teaming the new selling? The journey covers three stages.

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

JUNE 21, 2019

You know, you spent a lot of time in product marketing divisions, running product marketing teams. When we chatted before you said to me “you can have the most solid framework, a [inaudible 00:06:15] market research. .” And I’ve heard so many wonderful things about the V2MOM process.

Start-ups 57

Start-ups X-functional Drivers/motivators Up-sell 57

Heinz Marketing

JUNE 4, 2018

Every week we’re featuring some of the best and brightest minds in B2B sales and marketing. Really excited to have a good friend, long time sales and marketing and go to marketing executive, Samuel Sunderarajj. I think your customer base grows by two X it seems like every month these days. Absolutely.

Pipeline 53

Pipeline Sales Drivers/motivators X-functional 53

Sales Hacker

JUNE 9, 2020

Did you consider like, “Hey, I want to be the FP&A analyst,” or something like that, some operational person at a startup, versus trying to go in there and carry a bag and actually close business? I just decided that it’s the sales function that grows companies and drives the economy, quite frankly.

Finance 78

Finance X-functional Pipeline Territory 78

Hubspot

OCTOBER 4, 2017

By any other name, it was a large-scale unveiling of the latest generation of Google hardware products, ranging from phones to virtual reality (VR) headsets. But mirror, mirror, on the wall: which product release is the most fly of all? 1) Pixel Buds (My Vote for Coolest Product Reveal). Jabs were thrown. Price: $159.

Product 76

Product X-functional Price Technology 76

Sales Hacker

JANUARY 13, 2021

The licensee embeds the third-party software into its application to improve it by adding new functionality or features, or enhancing existing functionality or features. On the contrary, the licensee will have a better product to sell with the OEM partner’s added value.

GTM 74

GTM Negotiate Profit margin Contract 74

Sales Hacker

SEPTEMBER 29, 2020

They sell that product to general councils, operations teams, and deal desks. They sell that product to general councils, operations teams, and deal desks. He founded LinkSquares with the goal of building great products to improve how businesses operate. We love InsightSquared. Welcome to the show.

Contract 107

Contract X-functional Objectives and Key Results Legal 107

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. In Today’s Episode We Discuss: * How Rob made his way into the world of SaaS as a product manager and how that led to his founding Salsify over 8 years ago. *

E-commerce 102

E-commerce Manufacturing X-functional Retail 102

SaaStr

DECEMBER 17, 2019

We have a product strategy and a company strategy and it happens that this acquisition was a fantastic fit there. Zach : Our product’s been live for 5 years. So they spent 9 months internally building this product called Intelligent Portfolios. That allows us to have a very different go to market strategy.

Finance 57

Finance X-functional Non-Profits Launch 57

Hubspot

AUGUST 8, 2019

That’s why successful companies obsessively measure everything about their go-to-market model, sales strategy, and salespeople. Revenue by product or product line. Market penetration. Sales Productivity Metrics. Sales productivity is defined at the rate at which your salespeople hit their revenue targets.

X-functional 96

X-functional Quota Cross-sell Contract 96

Heinz Marketing

MAY 9, 2022

Tune in to hear more about how to navigate the relationship between CROs and CFOs while learning about: the metrics you need to prioritize to promote productivity. how to align aggressive yet innovative strategies between finance and marketing. key traits to posses when transitioning from a marketing role into a revenue role.

Pipeline 96

Pipeline Finance Commission Sales 96

Heinz Marketing

JANUARY 25, 2021

As marketers, we focus so much on direct demand gen, direct sales– we focus on this direct line of sight that marketers control and yet there is so much leverage and opportunity for so many people in their partner ecosystems. I ask Jason why is this function so interesting? What about partner marketing is so exciting?

Pipeline 86

Pipeline Sales X-functional B2B 86

SaaStr

JULY 15, 2022

As a tiny startup who might be commercializing its first product, are there any general guidelines that you can stick to that would prevent the massive companies out there from crushing the baby? Ash Bhoopathy (@ashbhoopathy): Probably more around go-to-market and sales. So, thanks man. But potentially even technology.

Growth 94

Growth Cross-sell Start-ups X-functional 94

SaaStr

MAY 10, 2019

Currently growing 100% year over year, working with companies to un-silo their operations and create one strategic revenue ops team to support their Go To Market strategy. In the past, Go Nimbly has helped companies like Zendesk, Twilio, PagerDuty and Coursera to achieve alignment and increase revenue by 26%.

X-functional 54

X-functional SQL Pipeline GTM 54

Sales Hacker

AUGUST 5, 2019

If you missed episode 68, check it out here: PODCAST 68: How to Go to Market with an Enterprise Solution w/ Ed Calnan. Sam Jacobs: You said that sales and account management are the best functions from which to start a career. What You’ll Learn. What Managed by Q does. Building a Customer Success Strategy. Megan Bowen: Hi, Sam.

Customers 53

Customers Account management X-functional Hospitality 53

Sales Hacker

MARCH 2, 2020

Productivity. 80/20 Sales and Marketing. The Go-Giver. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. It’s all practical advice — no cutesy stories, no rants, and no product pitches.

Sales 141

Sales Technique Objectives and Key Results Non-Profits 141

SaaStr

AUGUST 30, 2019

As for Whitney, she directly leads the organization’s go-to-market efforts, including sales, marketing, business development and customer operations. Whitney is also an advisor to companies funded by the YC Continuity Fund, focusing on enterprise strategy, go-to-market strategy, leadership and execution.

X-functional 54

X-functional Drivers/motivators Start-ups Engineering 54

SaaStr

MARCH 12, 2019

The three stages are product-market fit, then go-to-market fit and lastly growth and moat. Awesome revenue growth on the X axis, awesome revenue retention on the Y. It’s so easy to use products now, but it’s just as easy to leave. The question’s not, where do you want to be?

Growth 82

Growth Cross-sell Contract X-functional 82

Sales Hacker

FEBRUARY 19, 2019

Matt Cameron is the Managing Partner at SaaSy Sales Management , Silicon Valley’s SaaS go to market leadership development community. Chris Orlob – Senior Director, Product Marketing at Gong.io. Listen to Lori on a Sales Hacker webinar as she decodes the X factor that makes women more effective in sales.

Cold Call 11

Cold Call Inside sales Sales B2B 11

Sales Hacker

APRIL 14, 2020

This week on the Sales Hacker podcast, we speak with Jessica Wilkeyson , Co-Founder and Principal at Alternate Route , a go-to market strategy and revenue operations consultancy based in New York. She’s the founder of Alternate Route, a go-to market strategy and revenue operations consultancy based here in New York.

Contract 70

Contract CRM Consult Cross-sell 70

SaaStr

MARCH 1, 2019

Before joining Redpoint, Tomasz was the product manager for Google’s AdSense social-media products and AdSense internationalization. What time frame from SAL to closed lead suggests product market fit? And then I went to work at Google for about three years as a product manager in ads. Harry Stebbings: Absolutely.

Contract 46

Contract Price Commission Conversion 46

SaaStr

SEPTEMBER 13, 2020

Law number three, this is huge, particularly in COVID, so we’re going to talk about this a little bit differently. Everyone is trying to figure out the go-to-market learning curve. Transcript of Episode 374: Henry Schuck: Every company big and small is realizing that high quality data is a necessity to go to market.

Non-Profits 62

Non-Profits Strategize Trust Growth 62

Heinz Marketing

FEBRUARY 5, 2018

Fascinating for me is the marketing implications of having content as the product and the product being in the manufacturing side of the business is really both, it is product. How is that different now at G2 Crowd where you do have a greater overlap between product and, I guess, marketing?

Pipeline 50

Pipeline B2B Sales Pitch 50

SaaStr

AUGUST 26, 2022

So sell your product. I’ll tell you, of all the founders I’m impressed with, I’m most impressed with founders that I meet and I’m like, “How you doing”, “Well, I’m at 2 million in revenue and I’m going to grow 2.5 X this year. I’m going to go from 2 to 5 or 2 to 6.”

Quota 78

Quota Growth Product Closing 78

Heinz Marketing

APRIL 2, 2018

I got a chance to check out the product and what you guys are building, and very impressive the way you guys are rethinking essentially just general design and presentations and specifically visual presentations for Go To Market teams. You’re more likely to close deals by x percent when you use this product.”

Pipeline 48

Pipeline Sales Presentation B2B 48